Privacy Policy

 

Introduction: At Eurodiagnostics Limited UK (“EUDL”, “we”, “us”, “our”), we are deeply committed to protecting the privacy of the business professionals and clients we serve. This Policy details how we collect, use, and process personal information solely for the purposes of our Business-to-Business (B2B) operations, in compliance with the UK GDPR and Data Protection Act 2018.

1. Application Scope: Our Policy applies to the personal information of individuals within our client base—including purchasing managers, lab researchers, university staff, and technical contacts—primarily within the European Economic Area (EEA) and the United Kingdom.

2. Personal Information Collection: We collect and process personal data that is necessary for executing contracts, delivering specialized products, and maintaining professional business relationships:

  • Identity & Professional Contact Data: Name, professional title, work address, work phone number, professional email, and associated institutional identifiers (e.g., University/Lab name, department).
  • Transaction Data: Purchase Order (PO) history, product serial numbers, warranty claims, and specific records related to the purchase of diagnostic assays and research equipment.
  • Financial Information: Institutional billing and payment details (Note: We do not store full payment card details on our servers).
  • Technical Data: IP address, device information, and anonymous website usage data collected via cookies for site security and analytics.

3. Legal Basis for Use and Sharing of Information: We rely on the following legal bases for processing your data:

  • Contractual Necessity: To process and deliver product orders, manage warranty claims, and issue commercial invoices and acknowledgments.
  • Legitimate Interest: To ensure the security of our website, respond to technical inquiries, and maintain records for product traceability (critical for our diagnostic and research products).
  • Legal Compliance: To adhere to UK tax laws, regulatory requirements for product recalls, and customs documentation for international distribution.
  • Consent: For sending marketing communications regarding new assays, R&D updates, and service solutions. (Consent can be withdrawn at any time).

We may share your information with affiliates, logistics providers (shipping carriers), payment processors, and necessary regulatory bodies or vendors (e.g., sharing a delivery address with a manufacturer for direct fulfillment).

4. Data Retention Policy: We retain personal information for as long as necessary to satisfy the purpose for which it was collected, or to comply with mandatory UK legal and accounting requirements, typically **seven (7) years** from the date of the last transaction.

5. Your Privacy Rights (GDPR Rights): As a data subject under GDPR, you have the rights to:

  • Access and receive a copy of your professional personal information we hold.
  • Rectify (correct) any inaccurate or incomplete personal data.
  • Request Erasure of your personal information (the ‘right to be forgotten’), subject to our legal obligation to retain transaction records.
  • Restrict or Object to its processing, particularly for direct marketing purposes.
  • Data Portability (request transfer of your data to another controller).
  • Withdraw Consent for any processing based on consent.

6. Information Security: We implement robust technical and organizational measures—commensurate with the sensitivity of the data—to protect your professional information from unauthorized access, loss, or misuse.

7. Policy Updates: We may periodically update this Policy. Any significant changes will be communicated via our website or via email to your registered business contact address.

8. Contact Us & Data Protection Officer: For inquiries, to exercise your privacy rights, or for concerns about this Policy, please reach out to our designated Data Protection contact at:

Eurodiagnostics Limited UK
22 Lower Road, Slough, SL22AB, United Kingdom
Email: info@eurodiagnosticsuk.com